New-World Marketing Advice from Real Practitioners
Wait, Justin and Greg Aren’t Idiots?
Many people know us from Justin & Greg – our online personas – because that’s ultimately what we love to do: entertain people online.
While those guys can be a bit idiotic, the real Justin and Greg behind them actually spent years working the marketing/advertising/tech world before launching our online personalities. We’ve now had millions and millions of views on our content, but we still LOVE to share what we’re seeing and learning by hacking attention and growing our platforms online.
We’ve worked in agencies, the private sector, and with government clients. Social media is so different now than it was 3 years ago. And we can’t tell you how many people we see absolutely wasting their time.
Let’s get practical about how you can adapt to the new world.
What We Do
Let us share what we're learning.
Here's a few of our favourite examples.
Rural Uber – 5 MILLION VIEWS (and counting) with over 140,000 SHARES – this was a video we came up with over coffee with our friends at TandemX Visuals. We shot, edited, and published it in about 90 minutes. It initially struck a chord because...
This is a crazy story! We started a whole movement to have our Province of Saskatchewan adopt the Vegas Golden Knights as our official team. We were on nearly every media platform in both Saskatchewan and Vegas and became known as “Superfans” of the team....
We built our following from the ground-up on something to this day we still haven’t seen anyone else do: a high-quality, interactive Facebook Live show. The Justin and Greg Show ran for 3 seasons, covering the weird and wild happenings around the world and brought...
This is Us
We like to think we're pretty awesome people.
I’ve spent the last decade leading teams in technology & marketing for both agency and private sector companies. While I’d say what makes me unique is that I blend creative, technical, and people skills together, my real superpower is empathy. I’m really good at putting myself in other people’s shoes and figuring out how to deliver value for them. I’m a storyteller at heart and believe you have to earn the right to speak to customers.
I’m not just a student – I’m a practitioner. Meaning, I spend a lot of time actually living, eating, breathing, and working in the spaces I’m talking about. Whether it’s my VLOG, video, photo, building websites, writing content, or deep diving in the data, I’m always pushing myself to learn new skills to stay relevant.
This is the section I tell you all about how amazing I am. How I explain that my entire conscious life has been committed to finding themes and trends in the tech, marketing, and business world and finding ways to take advantage of that. Or how I’ve consulted executives at every level on their marketing; from local non-profits to multi-billion dollar international firms. But I won’t.
What I will tell you about myself is that I care deeply about building trust with those around me; whether that’s a coworker, a client, or a long time friend. And the best way to build trust, is to provide value, and that’s what I’m committed to doing.
My name is Greg, and I’m confident that the best is yet to come.
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