Vlogging is Reality TV 2.0
If you don’t really “get” vlogs, you’re not alone. But you’re also probably not 8-22 years old.
I bet 8 out of 10 people in that demographic follow at least one vlogger on YouTube.
My personal addiction is Casey Neistat – a filmmaker from New York. This is him:
He’s now put out a 6-10 minute video blog every single day for over year.
And in that time, he took his YouTube subscribers from 500,000 to over 2.5 MILLION.
He’s got quality content and he’s a character so it works really well.
I’ve watched the last 60 or so almost every day – and the ones I miss I just catch up on the next day or two.
Vlogs are like reality TV in that you get these inside looks into people’s lives.
But what’s way better is the access you get unlike any other reality TV show.
Whereas on Big Brother, Teen Mom, or Duck Dynasty, you simply watch these guys on TV, your only chance to interact with them is maybe seeing them at a big fan show somewhere.
With good vloggers, they’ve almost always got a ton of interaction points for the people following them to connect – whether that be Q&A, opening stuff that gets sent to them, or actually meeting people in the streets everywhere they go.
This ads a whole other layer of connection that regular reality TV can’t touch.
The other thing vlogging adds is a real-time element because typically they come out within 24 hours every single day.
It means that all the things happening in the world are happening to them at the same time.
This makes it way more addictive and easy to engage with.
What does this mean for marketers?
- If you’ve got an interest in the 12-29 demographic, you should be aware of key players like Roman Atwood, Fun For Louis, the aforementioned Casey Neistat and others because there’s a ton of valuable insight into what connects with this hard-to-reach audience.
- If you’re looking for ways to get a message to this audience, influencer marketing through these vloggers can be huge.
- If you’re looking to have direct contact with this audience, you may want to start experimenting with these styles of videos to help build a following.
I recently started vlogging – I’m up to 20 of them as I write this while working on the 21st.
I’ve even done them daily for the past 10 days.
It’s a tremendous amount of work.
I carry my camera with me everywhere.
I spend 3-5 hours in the evening editing & uploading them.
But I think in the end, what I learn and the community I grow will be of tremendous value.
I guess we’ll see.
Here’s my latest: