“Trust Me” – Every Brand, Ever
Remember that scene in Aladdin where he’s trying to convince Jasmin to go on the magic carpet ride?
Aren’t brands offering us the same thing all the time? But instead of earning our trust like Prince Ali they come across like a riff rat street rat we want nothing to do with.
We need to talk.
Trust. It can take decades to build and can be lost in a moment. And it’s something ALL brands strive for, because in the end, it means they have loyal customers who see their value. And that means sales.
Recently, I asked my network about the brands that they trust. The brands that they would consider their ‘friends’. Because we all have them, right?
The response I got was overwhelming. As it turns out, we REALLY do trust brands. Here’s a small sample of what I received:
- Toyota because they last forever and hold their value
- Costco because of their return policy, and how they stand behind their products
- Carhartt for work clothing and because it lasts the longest
- Patagonia lasts forever, and they care about the environment
- Blundstone boots are comfortable and quality made
- Levi’s Jeans have generations of quality
- McDonalds does a great job at managing expectations.
Isn’t it weird to think that you TRUST Costco, like you do your friends or family? (But I mean come on, with a return policy like that, you’re crazy NOT to trust them, right?) These brands have won the battle and have created customers who will come back time and time again.
And so, the question your thinking is, how do we get our businesses to this point?
“Work, work, work, work, work, work” – Rihanna
“Ya but Greg, we don’t have the resources of Toyota, the project management operations of McDonalds, the cash flow of Costco etc.”
Neither did they when they started.
These brands have built from scratch, the empires that they are today. They worked tirelessly to get people to trust what they were saying. And once their customers tried what they were offering, they kept giving them reasons to come back again, reminding them – as often as they could – about the value of their product, service, and how it applied to them.
So why, if empires are built through conversations with customers (which entails a lot of listening) do we spend so much money pushing (talking) through advertising? Where’s the listening, hearing, understanding, and conversing budget in your media buy? Where’s the emphasis on engaging the audience that you already have?
We don’t have it.
And that is why we started Pidgeon Social: to work with businesses to provide value to the customers they’ve already won, in the online world of one-to-one communication.
This budget won’t cost you as much money as it will things like time, your weekends, or some sleep. But we promise it will be worth it.
The world has never been more competitive, but it’s also never been easier to disrupt. And if you can learn to provide value to your customers time after time, you just may get permission to take them on your magic carpet ride.