The Attention Olympics
The pace at which social media is developing is astronomical. You can wait 24 hours and the value a platform once carried can plummet. Don’t believe me? Just ask Snapchat what it felt like for Instagram to launch their ‘Stories’ feature. Instagram Stories haven’t even been out a year but they have over 250 million daily active users to Snapchat’s 166 million.
And so, it’s a weekly discussion in our office about which platforms currently hold the most ‘value’ in terms of attention for businesses. It’s an interesting question because every business, audience, and circumstance are different so there’s never a ‘one size fits all’ solution.
BUT there are some bona fide leaders in the attention world. And so, we created the Attention Olympics, a monthly update about the value of certain platforms as they pertain to a business.
It’s an interesting list, and one we hope you have an opinion on. In your experience, how would you ‘rank’ these platforms today?